This Saturday, April 9th Main Event In Menlo Park, CA
100 people expected to attend! Book your seat early.
(registration details at bottom of this email)

Warren Tuttle (Flying In From The East Coast) - Product Licensing - A View From The Companies Perspective
Stephen Key - Licensing Your Product - The Real Deal
Also, talk and book signing with Stephen Key: "One Simple Idea" has 45 Five Star Reviews On Amazon!

Plus networking with the speakers and members of course!

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Warren Tuttle
Product Development Specialist and Marketing Expert

Here's short version of what Warren will cover during his talk.
(Look for complete details on his talk further down in this email)

Product Licensing - A View From The Companies Perspective

Learn from examples of his many product launches hits and misses, to help quantify common themes for success and help you avoid discouraging pitfalls.

Lifetime Brands manufactures and markets over 30,000 products. Warren has initiated twenty-five new product-licensing agreements with Lifetime Brands.

This is a great opportunity to meet Warren and introduce yourself to establish a relationship, and submit your products to Lifetime Brands for review in the near future.

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Stephen Key
Co-Founder of inventRight, Licensing Expert and Author

Here's short version of what Stephen will cover during his talk.
(Look for complete details on his talk further down in this email)

Licensing Your Product - The Real Deal
Learn and be amazed at how simple the process of licensing an idea for profit actually is. Stephen's presentation will inspire you and give you the advice you need to sell your ideas.

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LOCATION:
Saturday, April 9th, 2010
Menlo Park, California
Tech Shop, which is located at 120 Independence Dr, Menlo Park, CA 94025
Google Map

AGENDA

9:15 am - 9:45 am - Check In & Networking session with fellow inventors and this month's speakers

9:45 am - 10:30 am - Stephen Key
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10:30 am - 10:50 am - Networking & One Simple Idea Book Signing
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10:50 am - 12:15 pm - Warren Tuttle

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12:15 pm - 12:45 pm - Networking & One Simple Idea Book Signing

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12:45 pm - Adjourn

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Complete details on attending can be found toward the bottom of this email.

Featured Speaker
Warren Tuttle, Product Development Specialist and Marketing Expert

Product Licensing - A View From The Companies Perspective

Does your product solve a significant problem for a large enough number of people? Does it offer true innovation at a competitive price? Can it be cost effectively manufactured? Does it actually perform to functions as you claim? Is patent protection really important? Are you willing to allow others to take your idea to the next level? Can your product be understood with simple explanation, or does it seem easily lost in translation?

Let Warren Tuttle, Kitchen and Housewares Industry Product Developer and marketing guru, take you through specific examples of his many product launches hits and misses, to help quantify common themes for success and help you avoid discouraging pitfalls.

For those familiar with the television direct response mega-hit Smart Spin, Warren Tuttle was the person behind the scenes helping to orchestrate its overnight success. Teaming with a Boston based inventor, Tuttle selected an explosive path to market. With almost 10 million units sold so far, Smart Spin continues to be prominently featured at major retailers throughout America.

Warren also teamed to initiate the market launch of several other innovative kitchen products including MISTO, The Gourmet Olive Oil Sprayer, which has sold over 5 million units around the world to date, and The Toss and Turn Pan, one of the best selling cookware frypans in the US in 2005. Warren has also helped numerous housewares product patent holders obtain licensing agreements with major U.S. manufacturers and has counseled many inventors who went on to start their own small businesses.

About Warren Tuttle

Currently, Warren focuses on external product development for Lifetime Brands of Garden City, New York, the world’s largest manufacturer of kitchen utensils and a major supplier of food prep and table top products to America’s major retailers. Lifetime Brands manufactures and markets over 30,000 products under multiple brand names including Farberware, Kitchen Aid, Cuisinart, Pedrini, Mikasa, Towle and Pfaltzgraff; introducing over 4,000 new products each year.

There is great enthusiasm looking outside the company for innovation, particularly patented new products. In the past two and one half years, Warren has initiated twenty-five new product-licensing agreements with Lifetime Brands, including The Odor Absorbing Splatter Screen and Snack Tape. Look for many more new market arrivals in 2011.

Prior to developing and marketing products for the housewares industry, Warren owned 5 of his own gourmet specialty kitchenware stores (The Complete Kitchen of Southern CT), a prepared food and catering business (The Good Food Store of Darien, CT), a nationally recognized cooking school and a partnership in a kitchen design business. Food and Wine magazine once described The Complete Kitchen as “one of the finest gourmet stores in America”. Warren began his career as a department store buyer of cookware and small appliances in New York City (Abraham and Straus of Brooklyn, NY).

This is a great opportunity to meet Warren and introduce yourself to establish a relationship, and submit your products to Lifetime Brands for review in the near future.

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Stephen Key
Co-Founder of inventRight, Licensing Expert and Author

Licensing Your Product - The Real Deal

During his talk Stephen will show you. . .

The 10 steps to bring your idea to market.
How to identify potential hot market areas to invent in.
How to bring your product to market without spending a lot of money.
What companies are looking for ideas and how to get in.

Stephen's presentation will inspire you and give you the advice you need to sell your ideas.

About Stephen Key

Stephen Key is a successful inventor who has licensed his ideas for over 25 years. Several of his products have been endorsed by celebrities such as Michael Jordan and Alex Trebek, and sold in retailing giants such as WalMart, Walgreens and Disney stores and theme parks worldwide.

Alex Trebek Endorsing Stephen's Spin Label & Michael Jordan Endorsing Stephen's Michael Jordan Wall Ball

Accudial (spin label) appears on The Doctors on CBS.

Söyu Naturals uses the Spinformation® Label on their tea and water products.

Along with business partner Andrew Krauss, Stephen runs inventRight.com, a company dedicated to educating other struggling inventors in the ways to sell their ideas, and to arm them with the skills needed to succeed.

Recognized as an outstanding leader in the field of innovation, Stephen was selected to serve as a consultant for the first season of the hit ABC reality-show "American Inventor." Stephen also recently appeared as a licensing and inventing expert on the Dr. Phil show and a guest on CNBC show “The Big Idea with Donny Deutsch”.

Stephen writes three times a week and is the licensing and inventing expert for AllBusiness.com (A Dunn & Bradstreet Company).

As stated by his business partner Andrew Krauss , "He's one of those rare successful inventors that has chosen to give back to the inventors community by teaching up an coming inventors the ropes."

Don't miss his presentation at the Inventors Alliance on April 09th!

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Book Signing With Successful Inventor Stephen Key
One Simple Idea - which as of today is #1 in the Amazon "new business enterprise" category

In this book, Stephen reveals the secrets that helped him and thousands of his students— including bestselling author Tim Ferriss—turn their creativity into a passive income generator by “renting” an idea to a company, which takes care of R&D, production, marketing, sales, accounting, distribution, and everything else you don’t want to do.

You’ll be amazed at how simple the process of licensing an idea for profit actually is. Key explains how to:

Keep your ideas safe—without spending time and money on a patent
Be your own boss—without formally opening a business
See your product go to market—without footing a dime in expenses
Make potentially big money—without quitting your day job

The age-old business assumption that ideas must come from within organizations has been shattered. From global corporations to small businesses, companies have become so confident in outside entrepreneurs that licensing is now a $500 billion industry. Businesses need “freelancers” like Key—and you—to provide creative, marketable ideas for new offerings.

With One Simple Idea, there’s no prototyping, no patents, and, best of all, no risk. You can make the system work for you—rather than the other way around.

Bring your copy of One Simple Idea to the Inventors Alliance Main Event on April 09th and have it signed by Stephen Key.

Andrew Krauss
Inventors Alliance President
Educating People With Ideas Since 1993