This Months Featured Speaker
Todd Basche, Inventor and CEO of Wordlock, Inc.

The journey of an idea: how to take an idea from your head to the stores shelves

Todd Basche invented the first Wordlock because no one in his family could remember number combinations. When he couldn’t find a Wordlock to buy, he just made one himself. Now, Wordlock products are sold in countries all around the globe.

Wordlock maintains the highest standard of security for personal and commercial locks without using any keys or arbitrary number combinations. Instead, Wordlock uses your memory’s natural preference for keywords and the alphabet, allowing you to set and change your own combination from thousands of possible word and letter combinations. Traditional locks require keys, or they make you spin a dial and remember confusing sequences of numbers. Those days are over, thanks to new advances in lock technology created by Wordlock.
 
Todd has had quite a journey in launching Wordlock. He took the idea, raised money, manufactured the product in China and landed major deals with mega retailers like Target and Wal-Mart. Attend this lecture and learn how you can do the same.  

In this meeting, Todd will discuss the following topics:

• How to develop a retail product and start a company
  
  
• How to raise money for your idea
  
  
• What it takes to get your product into Target and Walmart
  
  
• Staffing for a small company
  
  
• Channel marketing
  
  
• Packaging
  
  
• How to protect your idea
  

BIO - Todd Basche, Inventor and CEO of Word Lock

Todd Basche has 20 years experience in engineering, research and development, and product management. Prior to founding Wordlock, Inc., Todd was VP of Software Applications at Apple where he was responsible for creating iTunes, iPhoto, iMovie and iDVD. Before that, he was VP of Research and Development with Remedy Corporation, founding VP of Engineering at Visioneer, and an engineer with Sun Microsystems.