Michael Heth has been working online since 1984 and on the Internet
since 1992 (before there was a web). An entrepreneur since 1985, he
brings a broad range of experience and a common sense approach to the
problems of web development and SEO (Search Engine Optimization).
His product background is in enthusiast based fields like home audio,
home theater, home espresso preparation and motorcycling.

Michaels presentation will cover the top issues confronting the small
business owner wanting to sell, publicize and market thier products directly
to the consumer through their own website and beyond.

Michael will cover will cover.......

Web Site Design : Complex vs. Simple

Web Site Analytics: What are they, how to use them and should you use Google Analytics or Mint reporting

Selling Via Shopping Cart: Form based cloud hosted vs. proprietary database backend

Online Marketing: Does SEO work? (Black hat - Grey hat - White hat) - What they are and the guidelines you need to follow for online markting success

Optimizing Your Website For Search Engines: What is short tail and long tail SEO? Which is best for you?

Live Case Study - Inventors Alliance Vice Presdient Ray Tom has volunteered himself and his project as a case study. Michael will work with Ray and all attendees to create the keyphrases that will get Ray more traffic and sell more product.

Morning Speaker
Caroline Masters - From Henry Plastic Molding Inc.

Caroline will cover the follwing during her morning talk.

• How to work with injection molders - what you need and how to get a quote
  
  
• Proper part design - How to design parts to avoid common mistakes
  
  
• What to expect as you go through the process of getting ready to injection mold a product.
  • Timeline
  • Process
    
    
• What you need to know if you are going to desing your own parts
  
  
• What you need to know if you are going to have an engineer or designer design your parts for you
  
  

Membership $60

DATE:
Saturday, December 5th, 2009

TIME:
9:15am to 12:30pm
See agenda above for details.

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Inventors Alliance Platinum Sponsor

inventRight
inventRight is ten step system anyone can use to sell their ideas. The system is based on successful
inventor Stephen Key experience in licensing over 20 products in many different industries.

Everything inventRight teaches is based on what he does every day to sell his ideas over and over again.

inventRight also offers an informative radio show for inventors, a free forum and advice three times a week on it's AllBusiness.com blog.
inventRight.com